Project

Project

Ghost · Crypto Wallet (iOS)

Year

Year

2025

Role

Role

Founding Designer

Timeline

Timeline

6 weeks

Scope

Scope

Brand Identity, Brand Strategy, Product Design, UI/UX, Motion

Ghost

Designing a secure, simplified cryptocurrency wallet from brand to product.

App Icons

Hover on the dock 🤫

I designed Ghost crypto wallet end-to-end - a modern cryptocurrency wallet designed to provide users with a seamless and secure way to manage digital assets

Approach

I designed Ghost wallet with one goal in mind; to provide a user-centric cryptocurrency wallet that offers a smooth blend of security with remarkable user experience.

The Strategy: Keep it simple yet friendly.

Simplified wallet navigation and core action areas Instead of burying functionality behind multiple layers, the interface groups actions contextually and keeps them within easy reach. Asset switching, wallet management, and transaction history are all designed to feel lightweight and predictable, allowing users to move confidently between tasks without losing orientation.

Cohesive, scalable design system The system was designed with scalability in mind, allowing new features, tokens, or tools to be added without introducing visual fragmentation. Reusable components and consistent interaction patterns reduce learning curves and reinforce trust, while still allowing for expressive moments through color and illustration where appropriate.

AI-Assisted Insights Integrated into Trading & Decision-Making AI-assisted insights are introduced contextually—such as during trading, portfolio review, or market exploration and presented in a clear, conversational manner. Instead of complex charts or speculative language, insights are framed to guide understanding, highlight patterns, or surface relevant information based on user behavior and preferences.

Each step was weighed intentionally to check if it was aligned with the product vision.

Solutions

View all designs

Interactive demo of the simplified wallet navigation, from two wallet account to creating new wallet account

Core AI assisted screens covering onboarding, investment appetite, chat UI with AI, and quick actions on different tokens.

Results

Ghost was released as a UI kit and concept project. The response validated the design direction.

  • 4,000+ downloads of the UI kit.

  • Featured on Appinspo, Handheld, Streamline as a standout crypto wallet design.

  • Recognition from the design community on X & users, with praise for the balance of playfulness and clarity.

Results

  • Faster time to market — structured guidance reduced preparation time from signup to launch-ready deal room.

  • Higher deal quality — more complete deal rooms at listing improved buyer confidence from first impression.

  • Less due diligence friction — complete documentation upfront reduced repeated information requests during negotiations.

  • Increased advisor engagement — contextual marketplace recommendations drove higher provider connection rates.

Click to drag the images

Key Decisions

Keep it simple, but not stupid Crypto wallets have real complexity: gas fees, network selection, seed phrases. We didn't hide these. We structured them so users encounter them at the right moment with the right context

One decision per screen. This reduces cognitive load in flows where mistakes are irreversible and costly. It's slower by screen count but faster by confidence.

Design the brand into the product. They create emotional differentiation in a category where every competitor looks the same. Personality is a product feature when trust is the core challenge.

Key Decisions


Route by readiness, not assumption. A dynamic assessment prevents unnecessary friction for prepared sellers while guiding those who need help.

Show context, not just upload fields. Explaining why each document matters to buyers improved completion rates significantly over bare file-upload interfaces.

Allow launch before 100%. Sellers can go to market with minimum viable documentation. The system shows what strengthens their position without hard-blocking progress.