
Project
Project
Lumina · Time Management (iOS)
Year
Year
2025
Role
Role
Founding Designer
Timeline
Timeline
4 weeks
Scope
Scope
Product Design, User Research, UI/UX, Motion
Lumina
Lumina
During a 30 day challenge I took myself through the entire design process from finding a problem to research, design and test. I chose to explore a productivity app that help boost mood through mindful screen time management
Opportunity
Opportunity
When it comes to the screen time, people can struggle with spending less time on their phones. It’s difficult to rely on one self in making better decisions.
There are different ways to reduce screen time and help people see positive change. In terms of our users, we are looking at the following demographics:
Productivity focused people
People who need consistency on having less time on screen
People that are trying to reduce screen time
When it comes to the screen time, people can struggle with spending less time on their phones. It’s difficult to rely on one self in making better decisions.
There are different ways to reduce screen time and help people see positive change. In terms of our users, we are looking at the following demographics:
Productivity focused people
People who need consistency on having less time on screen
People that are trying to reduce screen time
I used the Lean UX Canvas to help with the discovery process at the start.
A day in a life
A day in a life
To really understand our user, I took one persona type and stepped through what a day in their life might look like from morning to bedtime. I mapped their feelings, tasks, thoughts, pain-points and opportunities to help with identifying what the deeper problems might be
To really understand our user, I took one persona type and stepped through what a day in their life might look like from morning to bedtime. I mapped their feelings, tasks, thoughts, pain-points and opportunities to help with identifying what the deeper problems might be

Some common pain points
Not doing anything meaningful
Easily distracted
Not focusing on the important things
Some common pain points
Not doing anything meaningful
Easily distracted
Not focusing on the important things
Motivations to capitalize on
Help users build a structure and stay focused
Reminder to stay off/limit screen time
Form a community with friends
Motivations to capitalize on
Help users build a structure and stay focused
Reminder to stay off/limit screen time
Form a community with friends
“We believe that as a person with daily tasks, you’ll feel better about yourself by tracking and spending less screen time for 14 days using a screen time app”
“We believe that as a person with daily tasks, you’ll feel better about yourself by tracking and spending less screen time for 14 days using a screen time app”
Key User Journey
Key User Journey
Mapped out key user journeys that our persona would experience on the product. It answers why and how users will use the experience and most important enabled us to stay focused on the user throughout this design process.
Mapped out key user journeys that our persona would experience on the product. It answers why and how users will use the experience and most important enabled us to stay focused on the user throughout this design process.
Productivity/Less distracted
I want to feel less distracted and anxious
Productivity/Less distracted
I want to feel less distracted and anxious
Keeping track
I want to feel a sense of accomplishment at the end of each day
Keeping track
I want to feel a sense of accomplishment at the end of each day
Community
I want to feel like I’m part of a community
Community
I want to feel like I’m part of a community
Ideation
Ideation


“I used a number of different techniques to come up with solutions for the persona, from How Might We’s to Crazy 8s. Then i narrowed down the top ideas and honed in on it.”
“I used a number of different techniques to come up with solutions for the persona, from How Might We’s to Crazy 8s. Then i narrowed down the top ideas and honed in on it.”


Job story
User wants to be able to spend less screen time and focus on the important task
Job story
User wants to be able to spend less screen time and focus on the important task
User wants to be able to spend less screen time and focus on the important task
Task
User to set timer for the time to use apps on the phone
Task
User to set timer for the time to use apps on the phone
User to set timer for the time to use apps on the phone
Job story
User wants to be able to connect with likeminded people, view progress and make it useful & fun
Job story
User wants to be able to connect with likeminded people, view progress and make it useful & fun
User wants to be able to connect with likeminded people, view progress and make it useful & fun
Task
Connect with likeminded people, view progress,
make it fun
Task
Connect with likeminded people, view progress,
make it fun
Connect with likeminded people, view progress,
make it fun
Organising user actions
Organising user actions
I created user flows for each of our key user journeys, stress testing that the ideas worked with the users core goals and individual tasks
I created user flows for each of our key user journeys, stress testing that the ideas worked with the users core goals and individual tasks

Testing and iteration
Testing and iteration
I then designed for each customer journey thinking through what the key tasks were. This would allow me to test my initial concept.
I then designed for each customer journey thinking through what the key tasks were. This would allow me to test my initial concept.

The sweet spot
The sweet spot
I landed on this visual sweet spot by scouring the internet for ideas and color palettes, taking inspiration from different apps out there
I landed on this visual sweet spot by scouring the internet for ideas and color palettes, taking inspiration from different apps out there
What I've learned
Applying design process and psychology principles to a real problem, helping me to be adaptive and knowing the first idea isn't always the best idea.
What I've learned
Applying design process and psychology principles to a real problem, helping me to be adaptive and knowing the first idea isn't always the best idea.
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